The web is evolving quickly, and so are digital marketing strategies. By 2022, email is going to be a thing of the past. That’s because social media and adblockers will have pushed people away from email subscriptions. If you want to stick around, here’s what you need to do.

Create great content

Create content that shows up in search engines, but isn’t clickbait. The content you create should focus on long-term value rather than short-term gains.

Creating great content is the first step to building an audience, and an audience is the key to getting more traffic. The difference between a good piece of content and a great one is that a great piece has the potential to go viral.

Reminder: People are more likely to click on content if it appears in search engines, but they’re not going to return to your site if it was just a once-off. To get them to come back again and again, you need to create content that shows up in search engines but isn’t clickbait. And how do you know if your content is clickbait, let’s explain? Clickbait is short-term content that’s meant to attract readers. It’s not useful or engaging to a reader, but it does bring in traffic because people are searching Google for the topic and click on it. One way to tell that your content is clickbait is if you put “you won’t believe what happened next!” in the title. If you would believe it, then why wouldn’t anyone else? Don’t do it.

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With that being said, we strongly believe that apart from just writing good content, one also needs to look at some of these trends that will continue to grow in importance over the next few years, paving the way for a more mature digital marketing landscape such as:

Artificial Intelligence (AI)

• A lot of companies are using AI to track user behavior and create more personal experiences for their users. You can expect this to grow as companies invest more into the technology and make it smarter.
• Artificial intelligence is a broad term that refers to machines performing tasks that normally require human intelligence. Artificial intelligence has become more prominent in the business world as AI solutions are adopted by more companies.

• There are many ways to implement AI solutions for your company, but the goal is always the same: improve productivity and reduce costs. With AI, you can increase operational efficiency, optimize processes and eliminate errors in your business.

• Websites offering artificial intelligence solutions include IBM Watson and Google Cloud Machine Learning.

• Artificial Intelligence is the concept of machines performing tasks that normally require human intellect. Up until recently, AI has been a concept discussed only in science fiction movies, but we are now living in a world that is becoming increasingly automated.

• One of the most prominent examples of AI is Siri, the voice-activated personal assistant available on Apple phones. Siri allows users to perform tasks such as sending messages and scheduling meetings without lifting a finger.

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Live Video Streaming

• Live streaming is already a popular form of content creation, but we think it’s going to get a lot bigger over the next few years. In fact, live video streaming is one of the top trends this year. Live video streaming has been a positive change for social media. It has changed the way people communicate and engage with each other online.

• Live video streaming enhances social media marketing because it provides an opportunity to connect with your audience through real-time interactions. These interactions give viewers a personal feel that they won’t get from watching pre-recorded videos or scrolling through newsfeeds.

• Live video streaming is a relatively new social media platform, but it’s growing at a fast pace. Live video is becoming more and more popular as people want to watch real-time feeds of events, such as concerts and sporting events. In fact, in 2016, Facebook Live video content saw a 35% increase in viewership.

• Live video streaming has helped many businesses promote themselves through Facebook Live, Instagram Stories, and YouTube. They have also helped celebrities and influencers stay connected with their fans by live-streaming on these platforms.

• Live video streaming is one of the fastest-growing forms of social media, It is important to take advantage of this medium before it becomes saturated.

Conclusion

The biggest digital marketing secret of 2022 is that you will never succeed if you don’t understand your customer. You need to know what they want out of life, what they like and dislike, and how you can help them with their problems. For many companies in 2022, this means taking a deeper look at the client’s goals to see where your brand fits in.

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To keep up with the latest digital marketing trends, you should work hard to be on top of all the changes. One way to do this, is by following blogs and social media pages that are updated frequently. Also, if you’re a small business owner in 2022, we recommend staying away from content creation companies, as they will probably be replaced by AI technology in the near future.

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