According to Marketing Sherpa, SMBs spend roughly 20% more on staff salaries to handle SEO & internet marketing than large-sized businesses that tend to outsource this activity. For this reason, SMB marketers must focus carefully.
The following is a guest post by Peter Rastello, the founder of Inbound Market Link, an Inbound Marketing agency specializing in helping small and medium, B2B, and B2C businesses to succeed on the internet.
Digital marketing is the marketing of products or services using online technologies and mediums, mainly on the internet, and mobile phones, display advertising, and any other digital medium. Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, direct e-mail marketing, display advertising, e-books, and optical disks and games are becoming more common in our advancing technology.
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In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, e-mail, and their websites to connect with their current and prospective customers.
The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.